Kusum Communications is a content and production studio crafting stories that connect and engage across platforms. We specialize in high-engagement microdramas, fiction web series, branded content, and comprehensive video production for digital-first audiences.

Founded by Ritu Vaidya, Kusum Communications draws from a diverse industry background across television, digital, and corporate storytelling. Ritu’s journey began in 2013 with hands-on experience in India’s reality television space, leading to project management and channel coordination for Discovery Kids through iREALITY, overseeing animated series and content pipelines. She worked with Fever FM on their reality show Mission Fit India and has also worked with Hindustan Times and Omnicom Media, delivering impactful content across formats and brands.

Her experience also spans corporate storytelling, including shoots for agricultural and China-based manufacturing companies, equipment showcases, and brand stories, bringing a sharp understanding of both narrative and execution to every project.

At Kusum Communications, we combine cinematic storytelling with platform-focused execution, ensuring each story resonates deeply while meeting the needs of modern audiences. Our recent micro-series, Dead Wife is Online for Viralo TV, reflects this commitment to creating high-quality, emotionally resonant stories.

We believe stories should travel—across screens, across platforms, and across hearts.